Segment-level pricing
Price every customer with confidence
Models that price each customer segment on real risk and propensity, balancing competitiveness with margin, on every quote.
Live quote
Optimised£31/mo
▼ 8% vs marketFrom portfolio-wide pricing to segment-level precision
Change pricing across your whole book at once and you leave money on the table in competitive segments while pricing out customers in others. Open moves pricing to the segment level, so every quote reflects real risk, propensity and market position.
Portfolio-wide changes
Broad, across-the-board margin cuts. Give away margin on customers who'd convert anyway, and hold too much on those you could win. Every change takes weeks of review and sign-off.
Segment-level pricing
Targeted, data-driven adjustments per segment. Win the customers worth winning, protect margin everywhere else, and change prices within days.
Win the quotes you can win, and protect margin where price won't change the outcome
Our market models predict how competitive every quote is against the market, then invest margin where it actually moves conversion, and protect it where a lower price wouldn't change the outcome.
Competitive
You're already ahead of the market. Hold price. Investing more margin here won't materially lift conversion.
Protect margin
Market parity
Level with the market. A moderate reduction can lift conversion two to three times.
2–3× conversion
Nearly competitive
Just above the market. A targeted reduction toward the floor can lift conversion up to ten times.
Up to 10× conversion
Out of the game
Too far from the market. Hold price: even at our lowest price, these quotes won't win.
Protect margin
Compliant, explainable and governed end to end
Every strategy follows fixed rules, can be audited in full, and is checked for fair value and good customer outcomes.
No black-box algorithms
Identical quotes always get identical prices, and every factor can be inspected and adjusted by hand.
Fair treatment by design
No protected characteristics beyond what insurance law permits, such as age in motor pricing. Strategies are always one-to-many, never individualised.
Talk to us about segment-level pricing
Speak with our team about bringing segment-level, market-aware pricing to your book.