Solutions for insurers

Digital insurance distribution for insurers

Put your products in front of customers through the brands, marketplaces and AI assistants they already use. Open provides the platform, the partners and the operations to run it.

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The opportunity

Distribution is moving to where customers already are

Customers increasingly buy insurance through the brands they bank, shop and travel with, and soon through AI assistants acting for them. Each is a new channel that needs digital journeys and real-time pricing.

Brand partnerships at scale

Open runs programs for brands like Bupa, ahm, Avios and MoneySuperMarket, each one a new route to market for the insurers behind it.

AI agents are a new channel

Assistants can already quote and buy. Insurers need the evidence that the customer saw and agreed to the terms.

Legacy systems slow launches

New channels need modern journeys, data and pricing that most core systems weren't built to deliver quickly.

How Open works for insurers

Access to new partners

Underwrite programs for brands, loyalty schemes and marketplaces that Open builds and runs.

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A place on a digital broker panel

Sit on panels like SuperSaveClub Insurance, alongside Allianz, Covéa and Ageas.

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Pricing elasticity · car · segment B2Live
Conversion41.2%
Margin+2.4 pts
Price index0.97

Fair, segment-level pricing

Each segment priced against the market, never individualised, with fair-value monitoring built in.

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Safe sales through AI agents

HumanApproved gets the customer's approval before an agent buys, and keeps a signed record.

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Partnerships

Built for partners like these

Questions

Insurers underwrite the products Open distributes through brands, loyalty programs and marketplaces. Open provides the digital journeys, policy administration, service and claims operations, and the partner relationships.
Our programs are underwritten by insurers including Hollard in Australia, Tower in New Zealand, and Allianz, Covéa and Ageas on our UK panel.
Pricing is set at segment level against the market, never individualised, with no protected characteristics beyond what insurance law permits (such as age in motor pricing) and fair-value monitoring built in. Identical quotes always get identical prices.
Yes. HumanApproved pauses an AI agent's purchase at payment, shows the customer the cover and terms, gets their approval, and gives the insurer a signed record tied to the quote.

Let's talk about distribution

Tell us which products you want in front of more customers, and we'll show you how Open can get them there.

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